New York- Most ranking systems are based on how much money the big brands make, but we believe there are other, dare we say more important factors that should drive the value of brands.

Earth Hour and Brandkarma are getting together to create the world's first sustainable brand index based on an open, social and transparent reputation system. You're invited to rate and comment on the world's 100 most commercially valuable brands to rank them according to their brand karma.

This is your chance to rate brands on three criteria:

how good are their products?
how well do they treat people?, and
how well do they look after the planet?

How companies protect people and the environment should be recognized. If you agree, then please help by taking a few moments to rank some of the world's biggest brand names.

Please rate the ten brands that appear on the page, or all 100 if you wish. Share the link brandkarma.com/earthhour with your friends. We'll share the results with you in the lead up to Earth Hour 2012.

So go on, Sign in and have your say. Everyone has the power to change the world we live in.

Visit the Earth Hour Brandkarma site now and have your say:

-http://brandkarma.com/earthhour/

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